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Patient Education is a Growing Business

In recent years the Internet has become a powerful marketing tool for businesses. It is one that crosses geographic borders and gives practitioners an advantage in the marketplace. Online video viewing across all age groups is strong and becoming mainstream. As you will see below, the following facts/statistics support this thesis:

  • Education is the leading content categories searched along with entertainment
  • People take action after seeing online video content, especially those in upper income brackets
  • Branded media site visitors are more responsive than portal UCG visitors
  • 80% recall seeing a video ad and 52% have taken action. Including 16% making a purchase
  • The Internet is the #1 media for each stage of the purchase process – outpacing all other media. Especially true for upper income audiences.
There are 3 important demographic trends you should consider if you are a distributor:
Less than 25% of Practitioners are currently using interactive programs for patient education, while 62% are still using the old and outdated method of pamphlets and brochures.
Over 40% surveyed say they are adding a patient education based website in the next few years.
The widespread adoption of the internet currently 21.9% of the world populations, up 305% in the last 8 years. The expected volume of users will double from 1.5 billion to 3 billion by 2012.

 

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